For many businesses the traditional marketing channels don’t make much sense any more. Not to mention they eat up a huge percentage of the overall marketing budget. With the rise of technologies and the modern forms of communication, digital marketing is a niche that promises great measurable results and incredible ROI. Here are 4 areas that must be present and mastered in your marketing strategy.
Motion graphics and videos are the hot deal in digital marketing this year. Statistics show that brands that use pictures as a part of their marketing strategy increase their audience by 43%, while those relying on videos witness the outstanding increase of 86%. Video production, of course isn’t as cheap as we would like it to be, but definitely much, much less expensive than a TV advert. The regular cost for a 60s video production can be anything between £200 and £500.
That may have become a little cliche, but we can’t talk about digital marketing without talking about social media. The more channels you can maintain, the better for your business. If you are a B2B service based company, you would probably find it hard to make it on Instagram, but you could still be able to do well on Pinterest. Depending on your location and the location of your target market either Facebook or Twitter may be more suitable for you. For example if your target audience is mainly situated in developing countries, you should build a strong community on Facebook, while if you are aiming at customers in developed countries, Twitter will be your best bet to get their attention.
The quality of all your digital content is of extremely high importance, but your website should be starting point and the tone setter for all other communication coming from you. This is why you need amazing content on all your web pages, whether it is written or visual. It is essential you sound friendly but professional, give enough information about your company, services and products, but do not overwhelm the customers with unnecessary blabs. Your content should also be fully optimised for the search engines (SEO). This will allow your website to appear higher in the rankings and respectively, people will find you easily.
Although, not so popular in the past few years, email marketing is still a strong digital marketing channel that increases sales and customer retention. However, this area by no means is easy to get right. Some brands show the right level of creativity, but are not persistent enough in their email communication with their customers. Others, as a contrast, are a little too pushy and often lose customers just because of the constant emails that they send out. A perfect example for a great email marketing campaign is Photobox. They send emails with discount offers and promotions almost every two days, but their tone, the visuals and, of course, the deals are so eye-catching that you don’t even mind getting your mailbox full of them.