As consumers who rely heavily on the web to gather information about businesses, we can easily study our habits to determine why we prefer or choose businesses we deal with over others, and most of the time, the businesses do not necessarily offer better products/services or provide better customer service than others but we opt for them due to different reasons that make them look more credible to us. We will cover a few of the defining reasons in the next few topics and we promise, your business will experience a warm transmuted perception from the general web community if you effectively implement some of the techniques
Effective use of customer reviews is one of the most powerful techniques to build your reputation online which should mostly lead to increased traffic and conversion for your business, bad reviews however destroys businesses faster than fire.
Your reviews can only be as good as the quality of your offerings and customer service. There are a few trusted websites to consider when you decide to start collecting reviews for your business
- Google Review
- Consumer Reports
You could also develop your own SEO optimised internal review system to accept reviews from your customers.
You do not have to build a review system from scratch if you are a WordPress, Joomla or Drupal user as there are tens of plugins which will directly show your customer reviews on most search engines to improve your CTR
Activate your business address on Google My Business
Have you ever Googled a business or website and wondered where the card details (such as; gallery, business address, phone number, opening times) on the right side of search results come from?
Only those who have activated their business addresses are privileged to serve potential new customers with more insights about their businesses when they perform search on Google.
As a consumer whose personal best friend is Google search, I am always pleased to see those details about the businesses I search for because it means they have gone an extra step to verify their businesses with Google
Submit your site to yellow pages
Most yellow pages are free and they act as source of power links to businesses through lots of works behind the scene with search engines and popular local sites to boost search rankings. Some yellow pages also provide services to share businesses with their loyal customers on platforms such as social media and news outlets which could also serve as a means of recommendation or referral from a trusted source to customers
Submit more press releases
The importance of submitting press releases far outweighs its costs. For years, the media have been the main vehicle that drives awareness, publicity, negativity or positivity of any given agenda or topic which means you may need to brace yourself for public backlash or approval if you find yourself at the wrong end or positive end of an article respectively.
Media outlets such Forbes, TechCrunch, BBC, CNN, MSN, CNET, TheVerge, Google, Yahoo, MailOnline and others command a huge share of the web’s audience that could lead to endless viral possibilities if used effectively
Social media may have changed the way we communicate and receive information around the world but press releases offer the credibility of a trusted source that is somewhat lacking in social media
There are gazillions ways to submit press releases either through free, paid packages or direct premium with through media agencies
Interact with your visitors
This is one of my favourite credibility boosters. Positively engaging with your customers through social media platforms, yellow pages, review sites or any indexing sites is a huge green flag that indicates good customer service. It can become very time consuming but relationship gained as a result could potentially lead to huge gains through direct sales and referrals
Direct engagement with customers can boost credibility in different ways, either through customers whose queries you have recently responded to or passers by just flipping though your interaction with other customers. There could also be cases of customers challenging trolls on your behalf. Ultimately, directly engaging customers will boost your credibility, reputation and traffic as a business
Please note that We (Design Droids) are not affiliated with any link or company quoted in this article, We assume any businesses conducted with them is done at your own risk and terms