Your company logo is the one sign that must represent your corporate identity and values. It must be creative, easy to remember and related to who you really are. So how do you get all of this in just one symbol? Yes, it can’t be easy and it is not. Logo creation is no piece of cake job, regardless how creative and talented your designer is. It takes time and many corrections before the perfect image is produced. Picking the right colour is just one of the many important think you need to take into consideration. Below you can find some of the symbolics of colours and what people will be associating your brand with based on the colour of your logo.
Yellow – This is a bright, sunny colour, which is usually associated with joy, wealth and life. It evokes feelings of happiness and positive energy.
Green – This is the ultimate colour for freshness and vitality. It promotes harmony, calmness and love for nature.
Blue – The colour of peace, comfort and stability. Research shows that 78% of people felt a particular brand is trustworthy based on the use of blue as their main colour.
Purple – The colour of royals. It’s a perfect choice for luxury brands as it represents glamour, power and romance.
Red – Love, fire, blood are all associated with red. Using this colour for the creation of your logo may trigger feelings of passion, intensity and strong emotions.
Orange – It’s the colour of creativity. It also stimulates brain activity so it is a great pick for an educational organisation.
Pink – Girly, sweet and innocent. Depending on the nuances of pink you choose, your brand may be seen as either soft and elegant (baby/light pink) or bold and sexual (magenta, vibrant pink).
Black – All-time classic black is conservative and simple but also luxurious and mysterious. Brands who use it as a base colour on their logos are usually perceived as serious and formal.